ABOUT — THE LONG WAY HERE

Sound, dough,
data, direction.

I’m an AI product engineer at Creative Force, building Dreem — studio software for fashion e-commerce. The job is translation: turning what models can do into what creatives can actually use. Tools, workflows, and the unglamorous glue between them. Most problems have no off-the-shelf answer; the craft is combining what exists until it does something that didn’t.

I work close to product and engineering — find the opportunity, prototype it, test what holds, iterate until it ships. Then I use it myself, hard, and let the friction write the next brief.

The route here was not straight. I studied sound art at a conservatory. I ran a pizzeria for years. I took a degree in marketing economics, then a professional bachelor in data analysis. On paper it looks scattered; in practice it is one education. Sound taught me composition and time. The pizzeria taught me what quality costs — and what people actually notice. Marketing taught me why anyone cares. Data taught me how to know if it works. Product is where the four meet.